.New Delhi: Reliance Retail plans to extend Superdry right into the athleisure portion which will certainly put it in straight competition with leading sports wear labels like Nike, Adidas and Asics.Last year, the British fashion brand had printer inked a joint project contract with Reliance Brands for the sale of Superdry's patent possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 million (virtually 405 crore back then). Superdry's invasion right into the athleisure segment in India are going to be a very first for the provider around the globe, along with several retail stores set to level throughout India. Initially, the provider will certainly sell clothes, and also later on footwear after safeguarding BIS qualification." The business has actually been working with a retail style for athleisure items, which has actually seen a surge in demand due to the fact that the pandemic. It could absorb French retail store Decathlon likewise along with sizable format stores, while Superdry sporting activities are going to be mid-size stores," claimed a store driver accustomed to the development.Reliance Retail did certainly not reply to ET's queries.Sales of leading sporting activities brands have actually sprinted in the past 2 years, steered by increasing awareness regarding physical fitness as well as rising demand for athleisure wear. With a population of greater than 1.4 billion, India is one of the fastest-growing and also largest global markets for sport clothes as well as footwear companies.Most global labels have been actually all around in the country for greater than two decades and have actually developed by means of relationships along with cricket and also other featuring tasks. The newer entrants, nevertheless, have been actually placing themselves as relaxed way of life and also normal athletic wear companies. India is actually seeing raising enthusiasm in sporting activities such as kabaddi, soccer, volleyball, hockey and also badminton.Superdry got in the country in 2012 in partnership with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships with independent fashion brand names in segments like deluxe, bridge-to-luxury as well as high-premium as well as high-street way of living such as Armani Substitution, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Boss, Hamleys and Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands likewise obtained plaything retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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